Wes Trochlil is president of Effective Database Management, LLC. For 25 years, Wes has worked in and with more than 150 associations, nonprofits, and membership organizations throughout the United States, Canada, and Australia. In that time Wes has provided a range of consulting services, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission.
Having written hundreds of articles and blog posts, Wes is the most published author on data management in the association market, including the book Put Your Data to Work: 52 Tips and Techniques for Effectively Managing Your Database, published by ASAE.
Prior to starting his own consulting firm, Wes worked for nearly ten years in associations as director of membership and marketing.