Digital Copy That Converts: The Art and Science of Turning Prospective Learners into Paying Customers
The market for lifelong learning, continuing education, and professional development has become much more crowded in recent years, making it harder than ever to get the attention of your prospective learners, much less get them to register for your offerings. Organizations that know how to craft compelling headlines and body content for their e-mail messages, online catalogs, and Web pages have a definite edge in growing their education businesses.
This session will cover the fundamentals of effective digital copywriting—what works and why—and provide a range of examples to illustrate these fundamentals in action. Participants will walk away armed with valuable tips and best practices they can put to work right away to improve their marketing efforts.
This session will be led by Layla Masri, who’s background is in marketing and promotion. Read Layla’s full bio.