How Digital Badges Help Associations Recruit, Engage, and Empower Members
Digital credentials and badges–portable, data-rich, verified representations of demonstrated skills and earned certifications–represent an important new tool for professionals to communicate their skills to clients and employers alike. Discover how the National Wood Flooring Association (NWFA) and other organizations use digital credentials to reduce costs while helping members to distinguish themselves in the marketplace. Gain insights into best practices from NWFA and Credly, a digital credential platform used by professional and trade associations across the nation. Leave with a better understanding of digital credentials, their potential benefit to your organization, and how to implement them efficiently and effectively.
This session will be led by Stephanie Owen and Jonathan Finkelstein. Stephanie is a driving force behind NWFA’s use of digital credentials to tie into its existing certification program and to boost engagement by offering marketing opportunities through its consumer-facing site. As CEO of Credly, Jonathan brings a deep understanding of the range of possibilities digital credentials offer organizations. Read Stephanie’s full bio and Jonathan’s full bio.