The Ins and Outs of Technology Integration: Getting Data from Your LMS, AMS, CMS, and More to Play Nicely
As technologies become more specialized, organizations find they have more tools that require some level of integration. Traditionally, an association management system controls member data, and a learning management system controls learning data—but that broad characterization hides the more complicated reality.
AMSes and LMSes often house overlapping data—user names, of course, but also continuing education records and registrations that blur the lines between the systems. On top of that, add a content management system (and maybe other platforms), and data management gets even trickier. So integration becomes vital for working efficiently and effectively with your members and customers.
In this session, Wes Trochlil will bring his 17 years of consulting experience working with hundreds of associations to discuss the key considerations for integrating your disparate technology platforms:
- What are the main decision points around platform integration?
- What are some of the major pitfalls and areas of concern to watch out for with integration?
- What are some of the more advanced integration opportunities?
- How can integration enable you to better use data from your LMS to improve your marketing and communications efforts?