Adding Value Through Strategic Coordination of Live In-Person Training and Online Training
Typically, live in-person training events and online training events are built as their own products. Learn about a collaborative approach using marketing and course-building structures to appeal to a target audience that typically engages in in-person events to build an online program.
This session will address dealing with a target market that does not have specific training requirements and how to leverage all opportunities to engage with your learners. As an active participant in this session, you’ll learn how you might add value to live in-person events by offering online bonus sessions and how this tactic can increase your online participation rates.
Suzanne Dennis, program attorney at the Illinois Institute for Continuing Legal Education (IICLE), and Elisabeth Rocha, manager of online learning at IICLE, will lead this session. Read Suzanne’s full bio and Elisabeth’s full bio.