How to Get More Visitors to Click the “Buy” Button

Tony Paille
25 Feb 2020
15:30 - 16:45 EST

How to Get More Visitors to Click the “Buy” Button

Getting visitors to your Web site is hard enough. Once they’re there, it can sometimes feel like an impossible task getting them to add your courses to their shopping cart. You know your products are good. So what’s getting in the way of them buying? There’s a good chance that it could be your Web site.

In this session, you will hear how one scrappy association set out to grow their online training revenues by making a series of simple changes to enhance the user experience of their Web site so that course information was easy to find, common questions were being addressed, and friction was removed at all possible points in the user journey.

As an active participant in this session, you’ll learn:

  • What conversion rate optimization (CRO) is
  • Bottom- and top-of-the-funnel CRO techniques
  • A simple framework for improving your Web site conversions
  • The metrics to track to analyze the impact of your efforts

This session will be led by Tony Paille, chief revenue officer at AIIM International. Read Tony’s full bio.