The Podcast Path to Reach, Revenue, and Impact
While podcast listenership has been growing for quite some time, podcasting as a medium has yet to fully take hold as a part of learning business strategy. Given its low barriers to entry and its ability to connect with learners in the flow of work and life, that’s a situation overdue for change.
As an active participant in this session, you’ll explore how podcasting can support three fundamental goals of learning businesses: reaching more of the right learners in the right way, generating revenue to sustain and grow the business, and creating real impact with the educational experiences we offer. We’ll draw on the Leading Learning Podcast as well as a range of other examples to illustrate the practical steps any learning business can take to make podcasting part of a comprehensive strategy for serving learners effectively.
Jeff Cobb, co-host of the Leading Learning Podcast, will lead this session. Read Jeff’s full bio.