Using Data to Your Competitive Advantage: A Cautionary Tale and Case Studies
Demystify the obstacles associated with using data-driven practices to inform your learning business strategy, and examine two real-world and highly relatable case studies to illuminate the value of evidence-based business decision making, specifically how data helped prevent disastrous outcomes. The case examples from the American Speech-Language-Hearing Association (ASHA) will focus on the issues of price sensitivity and customer churn, with a dash of subscription business models. Learn practical applications of evidence-based practice to advance your learning business.
Leslie Katz, the marketing director at the American Speech-Language-Hearing Association (ASHA), and Jack Coursen, the director for professional development at ASHA, will lead this session. Read Leslie’s full bio and Jack’s full bio.