Leslie Katz is the marketing director at the American Speech-Language-Hearing Association (ASHA). During her 15-year tenure, she has overseen marketing and strategy for products and services to meet the professional needs of audiologists and speech-language pathologists. A central focus is her work with the team responsible for ASHA’s continuing education brand, ASHA Professional Development. Her passion for data-driven decision-making has led to many innovative initiatives that have increased non-dues revenue for the association. More recently, her work on a comprehensive pricing study for ASHA Professional Development drove a new short- and long-term strategy for the business.
Prior to ASHA, Leslie was a senior manager in consumer markets at MCI and in brand management at the Quaker Oats Company, responsible for new frozen snacks and Gatorade. Leslie holds an MBA from Washington University and a BA from Tufts University.